Ryanair stops cabin bags in cabins
Is it a mistake to create a negative customer experience to drive profits?
Yes, unless you are a low cost business.
Since …
About
Whypoint is a marketing strategy and research consultancy
We work collaboratively with industry bodies, member businesses and technology providers from around the world to develop services that enable all to growth ahead of the market.
Whypoint sets up systems to collect marketing data all in one place. Powerful data analytics and visualisation tools enable clients to be more agile and grow more profitably.
Our experienced people work closely with your senior management team throughout each programme including gaining board approval and staff buy-in at key stages.
Our agency partner, CMDi, builds communication on our strategies and we review milestones and quantify project return on investment.
Testimonials
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For the past decade, Whypoint has been CMDi's research and strategy department, doing market research and strategies that have transformed membership association brands for our clients, including the Chartered Institute of Building, Federation of Master Builders, FENSA and the Builders' Merchants Federation.
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May’s Brexit speech: Implications for marketing
Agility is the new ability for marketing in an uncertain 2017.
Yesterday, it was interesting to watch Theresa May’s Brexit speech. …
Where will London’s financial businesses be in 2020?
How can technology companies be positioned to grow in an uncertain Europe?
London may be ‘open for business’ since the Brexit …